Popular record executive Micheal Collins Ajereh aka Don Jazzy has advised his colleagues to toss swag aside when it comes to marketing their projects.
He urged them to emulate popular Afrobeats songster, Davido who zealously promotes his works despite being a household name.
The Mavin boss argued pushing one’s work comes with a certain kind of pride which doesn’t in any way diminishes the individual’s swag.
He stated,
“Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit.
“Marketing your beautiful project that you worked hard on does not reduce your swag.”