Martell Is Part Of The Afrobeats Intelligence Season 5 Story, And Here Is Why It Matters

Shallipopi, Wale, Sarz, Ladipoe, Kcee, Joshua Baraka, BOJ, Aniko, Dr. Sid, Magixx, and more are all featured across the season.

Joey Akan, speaking ahead of the launch, described it as going deeper than anything the show has done before: bigger conversations, sharper stories, and more access to the people building the future of African music globally.

The lineup makes that promise feel credible. Sarz brings the producer’s perspective on how the sound was built from the ground up. Wale brings the diaspora view. Shallipopi is the current moment, unfiltered.

Martell’s sponsorship of the season is consistent with the brand’s approach to the Nigerian music space. Founded in 1715, Martell has spent years showing up in the conversations and spaces that matter, backing African culture with genuine investment rather than surface presence.