Taylor Swift is taking legal steps to protect her voice and image from misuse in the age of artificial intelligence, according to newly filed trademark documents.
The singer has applied for federal protection of specific phrases closely associated with her voice, including “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” These filings fall under the rare “sound mark” category, typically used to safeguard distinctive audio identifiers.
The move is seen as a proactive response to the rise of AI-generated content, including deepfakes and synthetic audio that can imitate public figures without consent. By securing trademarks tied to her voice, Swift could strengthen her legal position against unauthorised content that mimics her identity.
In addition to voice-related protections, Swift has also filed to trademark a specific visual look, an outfit featuring a multicoloured bodysuit, boots, and a pink guitar, associated with her recent performances. This could help prevent the commercial use of AI-generated images or replicas that closely resemble her stage persona.
Swift is among a growing number of high-profile figures seeking legal safeguards against AI misuse. Matthew McConaughey has also reportedly filed for similar protections covering his voice and likeness.
The filings highlight increasing concern within the entertainment industry over how emerging technologies may replicate and exploit the identities of artists without permission.