“Why You Must Promote Every Film You Are In” – Dayo Amusa Writes To Her Colleagues As She Urges Them To Adopt 3 Standards

Nollywood actress Dayo Amusa has written a message to her colleagues on film promoting.

She made them know that their job isn’t done after the cut, explaining that acting is only half the job and the other half is making sure the world watches what they’ve created.

She said that when their voice is on the poster, their voice must also be on the promotion, as they aren’t just doing the producer a favour, but also investing in themselves.

She went on to share reasons why they should promote every film: it builds brand, drives success, protects their hard work, and grows the industry.

“TO ALL AGN @actorsguildofnigeria MEMBERS: OUR JOB IS NOT DONE AFTER “CUT”

My dear colleagues,

I write to us today on a matter critical to our growth. Many of us still believe our work ends on set. It does not. In today’s Nollywood, acting is only half the job. The other half is making sure the world watches what we have created.
When your face is on the poster, your voice must be on the promotion. You are not doing the producer a favour. You are investing in yourself.

Why you must promote every film you are in:

1. It Builds Your Brand: Your active promotion shows you are bankable, professional and valuable. That is what brings your next job and your next endorsement.
2. It Drives Success: Our fans follow us, not just movie pages. Your single post can fill cinemas and push a film to number one on streaming. You are the most powerful marketing tool the film has.
3. It Protects Your Hard Work: You spent days away from home giving your best on set. Do not let that effort go to waste because no one knew the film was out.
4. It Grows Our Industry: Hollywood stars promote their films with pride. If we want better pay and global respect for Nollywood, we must also champion our own work.

I urge every actor to adopt this standard: promote any project you feature in with posts, interviews and premiere attendance during its publicity window.

Let us be actors who are not only talented, but visible, proud and supportive of our own craft.
God bless AGN. God bless Nollywood”.