BBNaija star Phyna has backed fellow former housemate Tochi’s advice to ex-housemates facing financial difficulties, urging them to move beyond the celebrity label and actively seek other means of making money.
Reacting to Tochi’s post, Phyna questioned the idea that former BBNaija housemates should simply carry the celebrity tag and wait for brand endorsements to come their way.
She also criticised the pressure to measure a reality star’s success by the number and value of brand deals secured, arguing that the amounts publicly associated with some endorsements may not reflect what the celebrities actually take home.
According to Phyna, management fees and other expenses can significantly reduce earnings from such deals, leaving some former housemates with little more than public bragging rights.
She said …
“Finally someone said it I thought they said we are stars and them dey build brand, and that you have to just carry celebrity on your head and wait for one brand deal, since most of them decided to measure bbn stars by the number of deal they have 😂😂 and that because u go bbn you no suppose hustle hard again 🤣🤣🤣🤣🤣💔 I love the realizations thou, make una keep deceiving una sef with brand deals, popular brands go sign you with 5m them go say make una announce 50million 🤣 then you as the star go con dey feed on bragging rights and tittle with empty pockets after management don comot their 25% from the 5m. This idea of classism don too chop into people head, but we go dey okay.”