Nollywood filmmaker Biodun Stephen has called for an end to the practice of publicly announcing cinema figures and viewership numbers, describing it as a distraction that puts pressure on others in the entertainment industry.
Sharing her opinion, the filmmaker said, “We should do away with announcing cinema numbers and views. It’s a distraction and puts pressure on other people.”
Her comments have drawn attention to the growing trend among filmmakers and content creators of publicly sharing their box office earnings and streaming figures to celebrate the success of their projects.
According to Biodun Stephen, constantly announcing these numbers can create unnecessary pressure on other industry players, potentially encouraging unhealthy comparisons rather than allowing everyone to focus on their work.
Read some comments below:
@TY AUTOS 🚘:”Then buckle up on ur views on YouTube if it’s low”
@Mega Reigns.:”Lol, you don’t even know that’s another marketing strategy. I will encourage it. If you feel pressured, work more on your craft. I AM THE MAYOR OF MICRO-BLOGGING.”
@Semi god.:”But na the views dey determine the money na. Why should we do away with it?”
@Gospelwifi:”She has a point! 👏 Not every movie needs to be a competition. Let filmmakers focus on telling beautiful stories instead of feeling pressured to prove their success with numbers. Quality over pressure! 🎬🔥”
@Horizon:”Success should not be louder than the process”