If you thought the AMVCA couldn’t get any more glamorous, think again.
The 12th edition of the Africa Magic Viewers’ Choice Awards is officially loading, and this year? It’s coming with premium vibes, big names, and a luxury twist nobody saw coming.
At a press conference in Lagos, MultiChoice Nigeria unveiled the full plan for AMVCA 2026, and yes, you’ll want to mark your calendar. The main event is set for May 9, 2026, and it’s already shaping up to be one of the most talked-about editions yet.
Yes, you read that right. A luxury spirits brand is leading the charge this year, with Johnnie Walker and The Singleton also joining as supporting brands.
According to Segun Ogunleye, Head of Marketing, Africa Partner Markets at Diageo:
“This partnership reflects not only the strength and diversity of our brands but also our commitment to showing up for consumers in moments of celebration, recognition, and shared cultural pride.”
)