Kim Kardashian’s underwear brand, Skims, has unveiled one of its most unusual products and it’s already sold out.
On Tuesday, October 14, the 44-year-old entrepreneur introduced the Faux Hair Micro String Thong, described on the Skims website as featuring “a mix of curly and straight faux hair in twelve shade variations.”
Kardashian announced the product launch on social media, where fans quickly snapped up all available stock of the so-called “mirkin.”
The brand promoted the item with a playful 1970s-style game show campaign video, captioned, “Just Dropped: The Ultimate Bush. With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.”
Retailing for $32, Skims called it its “most daring panty yet,” drawing a mix of amusement and shock from fans online.