Nigerian actress and content creator Bukunmi Adeaga Ilori, popularly known as Kiekie, has emphasised on the need for content creators and celebrities to set boundaries between their personal and professional lives.
Speaking at The Creative Blueprint 2.0, Kiekie explained that she has created a thick line between her personal life and her brand as a comic star.
“I have created a very thick line between what is personal to me as Oluwabukunmi Adeaga Ilori and what is personal to my brand as Kiekie. What are the elements of my brand? Event and TV host, actor, content creator. What is my content? Comic,” she said.
Kiekie explained that she doesn’t feature her husband, Tunji Ilori, in her content because “he is not funny”.
The actress added that she features her daughter Nola on her social media because “she is made for the camera”.
She, however, clarified that there is a limit to how she features her daughter in her content, stressing that she only create content with her during academic breaks.
Kiekie strongly advocated for restraint among content creators, especially as regards to featuring their family members in their content or social media.
“We overmilk viral moments until it becomes annoying. And that is where oversharing comes in,” she added.