Popular Nigerian television host, Frank Edoho, has revealed why the long-running quiz show, Who Wants to be a Millionaire, eventually came to an end.
Speaking on the KK Show, Edoho said the show’s major sponsor, which had supported the programme for about a decade, was forced to withdraw its sponsorship following a substantial fine imposed by the Federal Government.
According to him, the financial burden created by the government’s punitive measure affected the company’s ability to continue funding the programme.
He explained that the sponsor eventually informed the production team that it could no longer continue with the programme because it had to pay an “incredible sum of money” to the Federal Government.
“Who Wants to be a Millionaire sort of came to an end when our sponsor withdrew so I don’t know if I can mention brand names but our sponsor stayed with us for a decade sponsoring the show, then I think the Federal Government fined them based on some industry – I think it was like a punitive measure for one corporate thing but that affected the sponsorship of Who Wants to be a Millionaire.
“So they said hey guys we can’t do this anymore based on the fact that we have to pay an incredible sum of money back to the Federal Government,” Edoho said.