Renowned Nigerian music producer and executive Michael Collins Ajereh, popularly known as Don Jazzy, described Afrobeats as still being in its early stages, despite its international acclaim.
He emphasized that artists in the Afrobeats scene are continuously learning, noting the fast-evolving nature of the music industry.
Don Jazzy also pointed out the rising costs associated with promoting Nigerian music over the years.
The Mavin Records founder added that he is always willing to learn from others who have achieved success in areas he has yet to explore, both within the music industry and beyond.
In a lengthy post on X, Jazzy wrote, “This our beloved Afrobeats is still a baby genre in the grand scheme of things.
“We are all still learning everyday as the game is ever changing. If you told me just 6 years ago that an afrobeats video could cost over 20m Naira I would say ahh that’s way too much o.
“But behold some of us have shot videos over 100k dollars. If Burna tells me what it takes to do multiple international stadium shows, I will take notes cos I never run am before.
“If Dangote tells me what it cost to build a refinery in Lagos I will learn from him. That said, my people if I tell you how to run a successful record label in Nigeria, I will advise you take notes even if na small note cos we no plenty wey don run am.”
