Nollywood actor Emeka Ike has accused popular Kayamata seller Hauwa Saidu Mohammed, also known as Jaruma, of damaging his reputation and using his image without consent.
In an Instagram post, the actor condemned a video featuring his name and photo, describing it as “disgusting,” and demanded that Jaruma remove all references to him from her page. Emeka Ike stressed that he has no connection with her products or brand.
He also addressed issues concerning his son, blaming his ex-wife for withdrawing the boy from university and encouraging him to pursue social media influencing instead.
He wrote, “JARUMA! JARUMA!! JARUMA!!! What the hell is this? What’s my name and picture got to do with these disgusting videos? Most definitely, you’re looking for my trouble. We fit run am, sha
“If you know what’s good for you, remove my name and picture from all your rubbish contents of indecent posts immediately. I have nothing to do with your products, and I dissociate myself from your brand.
“Michael, I sent you to the University, and your mother pulled you out when you were about to enter year 2, told you school na scam, encouraged you to become an influencer, singer and actor LIKE ME, and you will BLOW… SO, IS THIS IT? Is this how to go about it?
“As Emeka Ike, I wanted you under my wings, as my first son in pride. I was firm on you finishing school first, like I did before I became an actor! IS THAT MY CRIME? You refused home training; now JARUMA, of all brands, is training you.
“Hmmm, last time I checked, you told the press that u wanted nothing to do with my name. I got you a home abroad, where you can school and work, start your life, make money and become your own man. got lots of plans and big dreams for you, and there you lay, like a lãme duck, looking lost on JARUMA’s bed.
“Y’all need REHAB, and my legal team is looking into it. This was not the same brand of Michael that was taken from my CUSTODY. Whatever they did to mentally numb you this far, GOD will judge. Not even a classic brand, JARUMA?
“Now get my name and picture off your disgusting business and page. I AM A DECENT MAN, and the world knows this. I worked hard for that name. Stop messing with the huge E. I brand See what they pulled you out of school for.
“Ignoring all the plans I have for you, Just to fight a supposed battle See where you found yourself? You left school and work abroad to play the mummy’s boy. Now see her level of connection, compared to what you own, out here. I pray you come back to your senses soon. I am praying for you”.
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