MultiChoice, parent company of DStv and GOtv, has revealed plans to shut down its streaming platform Showmax after more than a decade of operation.
In a message to customers dated March 5, the company said the move follows a strategic review aimed at strengthening its overall digital offerings and ensuring long-term sustainability amid growing competition in the streaming sector.
Originally launched in South Africa in 2015, Showmax expanded over the years to serve audiences across multiple African countries.
While MultiChoice has not confirmed a specific shutdown date, it assures subscribers that the service will continue operating for the time being, with no immediate action required.
Parts of the message read: “Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future.
“We understand that this news may raise questions. Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes.”
The company also promised to share detailed information on timelines and the transition process well ahead of the closure.
“We will share further details well in advance, including timelines and any future steps, should they be required.”
MultiChoice emphasized that protecting the customer experience is a top priority.
“Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation and partnerships to deliver the best possible entertainment experience to our customers,” it added.
The announcement comes shortly after the approval of Canal+’s acquisition of MultiChoice, though the company has yet to provide details on potential impacts for employees or alternatives for current Showmax users.