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Reading: Many Bbnajja Winners End Up Becoming Poorer – Deji Adeyanju Claims
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Newsunplug > Blog > Entertainment > Many Bbnajja Winners End Up Becoming Poorer – Deji Adeyanju Claims
Entertainment

Many Bbnajja Winners End Up Becoming Poorer – Deji Adeyanju Claims

jolaoso babajide
Last updated: October 7, 2025 6:02 am
jolaoso babajide
Published: October 7, 2025
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Activist lawyer Deji Adeyanju has questioned whether the organisers of the Big Brother Naija reality show truly pay the winners their prize money.

The human rights activist claimed that many past winners of the reality show ended up poorer after the show.

“Do they really give BBNaija winners the prize money? The reason I am asking is because many of them end up looking extremely broke thereafter,” he wrote via his X handle on Monday.

Adeyanju’s post came barely 24 hours after Imisi was crowned the winner of the 10th edition of the Big Brother Naija reality show and walked away with a grand prize of N150 million on Sunday.

His post elicited mixed reactions, with many BBNaija fans challenging him to mention names of former winners who became poorer after the show, but he did not respond.

Newsunplug recalls that Phyna, who won the seventh edition of Big Brother Naija in 2022, has repeatedly called out the organisers over unpaid prizes.

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  • The abducted principal of the Junior Secondary School (JSS), Naharati in Abaji Area Council of the FCT, Zakari Abdulkadir Yelwa and his daughter, Hafsat Dauda, have regained their freedom. LIB had reported that kidnappers invaded the victims’ residence opposite the Government Science Technical College (GSTC), Abaji last Tuesday night, October 21, and whisked away the principal, his wife, and his daughter. The principal’s wife, Mrs. Rakiya Zakari Yelwa, was ordered to return home by the kidnappers when she could not walk fast. The principal, while narrating his experience to Daily Trust at his residence on Sunday, October 25, said he and his daughter were freed on Saturday night after paying a N3.1 million ransom. He said life in the kidnappers’ den was like “hell,” and he prays that no one experiences such trauma. The principal said he and his daughter trekked through the forest throughout the night until they arrived at the kidnappers’ camp “On that very night, we walked throughout the night till dawn. As the morning set in, they kept us in a valley until it was getting dark again before we continued trekking until we arrived at their camp,” he said. According to him, his abductors fed him and his daughter with garri and yam, which, he said, they harvested from some people’s farms near the camp. He said the kidnappers used pieces of cloth to cover their faces until they were freed around 6:45 pm on Saturday at a forest that borders Toto LGA of Nasarawa and Kogi states. He added that apart from the N3.1 million cash ransom, the kidnappers also collected two cartons of malt, one carton of milk, bread, and some packets of cigarettes The principal thanked his colleagues, friends, and family members for their support and prayers. He also commended the vigilantes for their swift response during the attack at his residence.
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