Singer Onoyom Mbuk, popularly known as Iyanya has revealed he spent N52m on the visuals and promotion of his 2022 hit track ‘Like’ which featured Davido and Kizz Daniel.
He stated this while remarking on a post by popular UK-based media personality, Adesope Olajide on Instagram.
Adesope, the host of ‘The Afrobeats Podcast’ shared a screenshot of a previous post by ‘Kukere’ master, admitting the promotion of music had become really expensive and urging individuals to be thankful to God when their songs suddenly go viral without promotion.
“Promoting music has become very expensive. If you are lucky to get a song go viral, make you thank God,” Iyanya said.
Confirming Iyanya’s opinion, the 46-year-old Energy Gawd wrote:
“Nothing can be truer than these words ….. I’m just glad my brother @iyanya getting his dues once again.”
Consequently, the TripleM-G artiste took to Adesope’s post comment section to disclose the sums they spend in making songs, video, and promotions since 2021 but admonished upcoming acts not to get discouraged by his disclosure.
“The cheapest I have spent on a song since January 2021 is 27m. When I dropped “LIKE” FT Davido and KizzDaniel, we spent 52million, song, Video and promotion.
“This should not discourage any up-and-coming artiste, you can do it, all you need it’s consistency”, Iyanya wrote.